Introducing Styletto: high-tech hearing aids designed as stylish hearwear
Signia today unveiled a landmark innovation in hearing aids: Styletto. Its refined styling creates the opportunity for hearing care professionals to reach clients who never would have worn hearing aids before because the standard hearing aid design does not match their image of themselves. Wearers of the exceptionally slim Styletto can express their individual style by choosing one of three elegant color combinations.
A new charging paradigm
The Styletto hearwear revolution has been made possible by using a pin shaped battery instead of the industry’s conventional round batteries. This rechargeable Li-Ion battery not only helped to achieve the new form factor titled “SLIM-RIC” (Slim Receiver-In-Canal hearing aid). In addition to its far sleeker look compared to conventional hearing aids, the new power solution also caters to many people’s active lifestyle, for example weekend city breaks and frequent travel. Styletto’s ultra-slim portable charging case enables four days of user autonomy, free from plugs or cables for completely convenient handling on the move.
By offering the latest advancements of the proven Signia Nx platform in terms of energy efficiency, rechargeable Li-Ion batteries and the most natural sound, Styletto is as easy to sell as traditional RICs. It provides superior speech understanding in noise and Own Voice Processing (OVP) for a natural sounding own voice.
Opening new market opportunities
The appeal of Styletto in helping you to attract a wider range of clients has been proved by a Signia consumer study conducted earlier this year. The study shows that Styletto’s iconic look is preferred by more than 8 out of 10 people compared to conventional hearing aids. It also reveals that Styletto drives in-store conversion of people with hearing loss into hearing aid wearers, significantly increasing the number of people who express interest in Signia branded hearing aids by 14%.
Styletto is available in three elegant color combinations: Dark Granite and Silver, Cosmic Blue and Rose Gold, or Snow White and Rose Gold. It is scheduled to go on sale in September 2018 in the USA, several European countries (Austria, France, Germany, Spain, Switzerland, UK), Japan, Australia and New Zealand, and in the rest of the world from Q4 2018 onwards.
 Based on 16 hours wearing time per day
 Signia consumer study 2018: When presented with a choice, 84% of respondents chose an offering with Styletto.
 Signia consumer study 2018: Asked which hearing aids from the Signia portfolio they would chose, only 10% of respondents selected “none” with Styletto present versus 24% with Styletto absent.